AI case study

Amorepacific GroupVirtual beauty advisor

2.5M online diagnoses saw low sales conversion. A GenAI counselor now mimics in-store experts to guide regimens via personal chat.

Published|11 months ago

The story

Context

Korea’s largest skincare conglomerate operates over 30 brands with $2.9 billion in sales, serving customers who navigate complex, multi-step beauty regimens.

Challenge

Although a rule-based skin diagnosis tool saw 2.5 million uses, online conversion rates remained low compared to physical stores where human...

Solution
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Scope & timeline

  • 2.5M uses of AI skin diagnosis tool

Quotes

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The company

Amorepacific Group logo

Amorepacific Group

apgroup.com

Global beauty and cosmetics conglomerate managing a portfolio of skincare and makeup brands.

IndustryConsumer Products
LocationSeoul, South Korea
Employees10K-50K
Founded1945

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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