2.5M online diagnoses saw low sales conversion. A GenAI counselor now mimics in-store experts to guide regimens via personal chat.
Korea’s largest skincare conglomerate operates over 30 brands with $2.9 billion in sales, serving customers who navigate complex, multi-step beauty regimens.
Although a rule-based skin diagnosis tool saw 2.5 million uses, online conversion rates remained low compared to physical stores where human...
“There are too many information sources right now, too many reviews, too many influencers saying different things. Better for me if I get all the information from one source.”
Global beauty and cosmetics conglomerate managing a portfolio of skincare and makeup brands.
Enterprise software, cloud infrastructure, and consumer electronics platform.
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