AI case study

Cooperativa IntegradaVirtual customer assistant

A rigid WhatsApp menu slowed service. Now, AI analyzes pet photos to recommend food and answers technical soy questions across channels.

Published|1 year ago

Key results

Completion Rate
94%
App Rating (out of 5)
4.4

Result highlights

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The story

Context

One of Brazil's largest farming cooperatives serves 12,000 members and manages production across 250 municipalities, ranging from raw grain to manufactured pet food.

Challenge

The cooperative's existing virtual assistant was restricted to WhatsApp and operated like a rigid IVR system. It could not handle complex member...

Solution
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Scope & timeline

  • 45-day implementation timeline
  • 8x increase in monthly conversations

The company

Cooperativa Integrada logo

Cooperativa Integrada

integrada.coop.br

Agricultural cooperative providing technical assistance and crop inputs for farmers.

IndustryIndustrial & Manufacturing
LocationLondrina, PR, Brazil
Employees1K-5K
Founded1995

The AI provider

Enterprise database software and cloud infrastructure services.

IndustrySoftware & Platforms
LocationAustin, TX, USA
Employees100K+
Founded1977

The implementation partner

MPL Corporate Software logo

MPL Corporate Software

mpl.com.br

Implemented Oracle Digital Assistant and created the methodology for Integrada's Iris chatbot.

IndustryTechnology
LocationRio de Janeiro, RJ, Brazil
Employees51-250
Founded1988

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