Models were trapped in static BI. Now, business users run revenue what-if scenarios directly without data science aid.
A media advertising division connects brands with nearly 125 million U.S. households through multiscreen campaigns across 210 markets, generating massive volumes of viewership and performance data.
Data scientists built sophisticated predictive models but struggled to share them with business users, as traditional BI tools lacked the necessary...
“Databricks Apps lets us turn predictive models into interactive tools that empower business teams to test various scenarios, optimize ad decisions and directly influence revenue outcomes.”
Multiscreen TV and streaming advertising platform using first-party viewer data.
Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.
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