Media|Marketing

Havas
Video production

Social budgets limited creatives to static shots. Layering AI over basic 3D models now turns single frames into complex 1-minute videos.

PublishedNov 3, 2025|3 months ago

Key results

Video Duration Produced
1 minute
vs single static shot

Result highlights

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The story

A global advertising network operating in over 100 countries with more than $3 billion in annual revenue, serving major brands like Michelin and Woolite.

Limited budgets for social media campaigns forced creative teams to downgrade ambitious concepts, often reducing complex video ideas to simple static...

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Quotes

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The company

Global advertising, media, and marketing communications group for international brands.

IndustryMedia
LocationPuteaux, France
Employees10K-50K
Founded1835

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