AI case study

DentsuMedia planning analytics

Analysis took experts weeks to compile. A predictive copilot now lets planners query metrics via chat, cutting time to insight to minutes.

Published|1 year ago

Key results

Faster Time to Insight
90%
Analysis Time Reduction
80%

Result highlights

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The story

Context

A multinational advertising and media company relies on teams of data scientists to analyze complex metrics across fragmented systems for client budget optimization.

Challenge

The explosion of media metrics and consumer touchpoints meant complex analysis took weeks to complete, causing campaign delays and missed...

Solution
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Scope & timeline

  • PoC to production in under 12 weeks

Quotes

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The company

Global advertising, media, and digital experience transformation agency network.

IndustryMedia
LocationTokyo, Japan
Employees10K-50K
Founded1901

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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