Staff hand-detailed every product. Now, AI scans photos to retrieve specs and generate descriptions automatically.
Türkiye’s top fashion retailer operates six group companies with over 250 stores, serving 21 million registered customers across mobile and e-commerce channels.
A fragmented infrastructure forced customer transactions through seven global datacenters, causing latency and requiring eight hours for data...
“Our infrastructure was spread between on-premises datacenters and multiple cloud platforms. Whenever a customer makes a purchase, they would have to pass through seven datacenters around the world. We needed to consolidate our datacenters to offer a more reliable and stable service to the 21 million registered customers. And for that, after a very transparent tender evaluation, we chose not just a vendor, but a dream partner—Microsoft.”
Multi-category department store and e-commerce retailer in Turkey.
Enterprise software, cloud infrastructure, and consumer electronics platform.
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