Legacy search overwhelmed buyers. Now, AI guides tire selection by vehicle, and 20 internal modules automate tasks like legal review.
The UK's undisputed leader in online tire sales, a Michelin subsidiary, operates in a technical market where complex product specifications often overwhelm consumers.
Privacy regulations rendered traditional tracking ineffective, while manual spreadsheet analysis hampered operational agility. Furthermore, a costly...
“Our long-standing collaboration with Google on advertising naturally led us to Google Cloud when we sought to centralize our data and harness the potential of AI.”
Online retailer of vehicle tyres and garage fitting services.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Related implementations across industries and use cases
Text matching failed on complex queries in a 50k catalog. Now, LLMs interpret intent to rank products by likelihood to convert.
Keyword search missed nuance. AI now decodes intent—like "wet" meaning waterproof—to curate items like an in-store expert.
Online shoppers browsed without guidance. A white-glove AI assistant now interprets needs, driving 2x conversion volume vs search.
Clients struggled with tedious manual setups. Gemini now auto-fills forms in 300ms and guides complex analysis like a human expert.
Cold data streams limited engagement. Now, a secure AI turns live telemetry into friendly conversation in 20+ languages.
Manual fixes slowed order processing to 2.5 hours. AI code optimization cut that to 30 minutes and reduced incidents by 50%.
300+ receipt layouts forced manual entry. GenAI now reads raw images with 98.6% accuracy, cutting costs 90%.
Manual ad production took months. Now, teams use AI to predict performance and generate creative in just 5 days.
Producers manually matched timestamps. Now, teams edit transcripts directly, and AI generates social clips without video skills.