AI case study

The Dalí MuseumInteractive voice experience

Static audio guides missed Dalí's eccentricity. Visitors now hold unscripted, real-time conversations with his voice clone.

Published|9 months ago

The story

Context

A Florida museum dedicated to the legacy of a renowned surrealist artist sought to engage visitors beyond traditional static exhibits.

Challenge

Passive audio guides and text panels could not capture the spontaneous, eccentric personality of the artist, who died over thirty years ago. The...

Solution
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Scope & timeline

  • 75,000+ AI conversations generated via exhibit

Quotes

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The company

The Dalí Museum logo

The Dalí Museum

thedali.org

Art museum dedicated to the life and works of artist Salvador Dalí.

IndustryNon-Profit & Social Impact
LocationSt. Petersburg, FL, USA
Employees51-250
Founded1982

The AI provider

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

The implementation partner

Goodby Silverstein & Partners logo

Goodby Silverstein & Partners

goodbysilverstein.com

Developed the Dial Dalí AI experience and created the voice model for The Dalí Museum.

IndustryMedia
LocationSan Francisco, CA, USA
Employees251-1K
Founded1983

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