AI case study

Goodby Silverstein & PartnersInteractive museum exhibit

A planned mobile guide proved too complex. Now, an AI-powered lobster phone holds 75,000+ conversations in Dalí’s unique voice.

Published|11 months ago

The story

Context

A Florida nonprofit holds the largest collection of Salvador Dalí's works in the United States, featuring over 2,400 pieces ranging from oil paintings to manuscripts.

Challenge

Curators initially planned a mobile guide for the entire museum but found the technical scope too complex to execute effectively. They also faced the...

Solution
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Scope & timeline

  • 75,000+ conversations recorded via AI installation

Quotes

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The company

Goodby Silverstein & Partners logo

Goodby Silverstein & Partners

goodbysilverstein.com

Full-service advertising and creative agency for global brands.

IndustryEntertainment
LocationSan Francisco, CA, USA
Employees251-1K
Founded1983

The AI provider

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

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