Non-Profit & Social Impact|Marketing

Tata Consumer Products
Image verification

Manual image checks took 5 minutes. AI now confirms details like pot lids in 15 seconds to verify eco-habits.

PublishedDec 28, 2025|1 month ago

Key results

Verification Time
10-15 secs
vs 5 minutes

Result highlights

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The story

One of India's largest consumer goods companies, part of a $180 billion conglomerate, operates a long-running social initiative to engage citizens on critical issues like climate change.

Citizens often felt their individual actions were too small to matter, preventing the shift from passive awareness to active participation....

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Quotes

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The company

Tata Consumer Products logo

Tata Consumer Products

tataconsumer.com

Global food and beverage company specializing in tea, coffee, and pantry essentials.

IndustryNon-Profit & Social Impact
LocationMumbai, MH, India
Employees1K-5K
Founded1962

Implementation partner

N

Niveus Solutions

niveussolutions.com

Built a WhatsApp front end for TCPL's Jaago Re initiative to create an AI-validated experience.

IndustryTechnology
LocationUdupi, KA, India
Employees251-1K
Founded2013

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