AI case study

SK TelecomCustomer support

Agents were buried by volume and regional dialects. AI now automates post-call work, guiding staff with culturally nuanced responses.

Published|11 months ago

Key results

Agent Evaluation Score
mid-4s
vs 3.3

Result highlights

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The story

Context

Korea's top-rated customer service provider has maintained the lead in national satisfaction rankings for 27 consecutive years, operating regional call centers that accommodate specific dialects and cultural nuances.

Challenge

Traditional 9-to-6 operations struggled to serve Korea's "urgent society" while managing distinct generational preferences for phone versus chat...

Solution
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Quotes

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The company

SK Telecom logo

SK Telecom

sktelecom.com

Mobile network operator providing wireless, broadband, and AI-driven services.

IndustryTelecommunications
LocationSeoul, South Korea
Employees5K-10K
Founded1984

The AI provider

Anthropic is a technology company specializing in artificial intelligence and machine learning solutions.

IndustrySoftware & Platforms
Location2 Pennsylvania Plaza, 10121, York, New York, United States
Employees1K-5K
Founded2021

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