Consumer Products|Sales

Reckitt
Pricing and promotion planning

Decisions relied on isolated spreadsheets. Now, teams run granular AI "what-if" simulations across 35 markets.

PublishedJan 15, 2026|3 weeks ago

The story

A global leader in home and consumer health care faced margin pressures and inflationary headwinds while managing revenue through fragmented, reactive processes.

Decisions on pricing and promotions were made in isolated spreadsheets and relied heavily on individual judgment rather than data. This manual...

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The company

Global manufacturer of health, hygiene, and nutrition consumer brands.

IndustryConsumer Products
LocationSlough, Berkshire, UK
Employees10K-50K
Founded1999

Scope & timeline

  • AI platform rolled out to 35 markets

95 AI case studies in Consumer Products

124 AI case studies in Sales