AI case study

MarshmallowCustomer support

Rigid tools forced agents to handle policy changes. An AI agent now executes regulated workflows like renewals and address updates.

Published|8 months ago

Key results

AI CSAT Score
>82%

Result highlights

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The story

Context

An insurer serving over 200,000 customers, primarily newcomers to the UK whose overseas driving experience is typically ignored by traditional providers.

Challenge

Legacy support tools offered rigid flows with little true self-service, preventing customers from independently handling complex actions like policy...

Solution
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Scope & timeline

  • Agent updates deployed every 1-2 days

Quotes

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The company

Marshmallow logo

Marshmallow

marshmallow.com

Car insurance provider for UK newcomers using global driving history.

IndustryInsurance
LocationLondon, United Kingdom
Employees251-1K
Founded2017

The AI provider

Sierra logo

Sierra

sierra.ai

AI agent platform for autonomous enterprise customer service.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

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