AI case study

HSEEcommerce product search

Rigid search struggled with precise TV codes vs. vague web terms. Semantic ML now adapts to both intents, boosting relevance.

Published|2 years ago

Key results

Customer Satisfaction
8%
Click-through Rate
4%

Result highlights

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The story

Context

A leading European live commerce retailer reaches 46 million households via TV while shipping 43,000 packages daily to customers across Germany, Austria, and Switzerland.

Challenge

Search behavior varied drastically between TV viewers entering precise product numbers and online shoppers using vague descriptions. The previous...

Solution
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Quotes

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The company

Omnichannel home shopping platform for fashion, beauty, and jewelry.

IndustryRetail
LocationIsmaning, BY, Germany
Employees251-1K
Founded1995

The AI provider

Search AI platform for enterprise search, observability, and security solutions.

IndustrySoftware & Platforms
LocationMountain View, CA, USA
Employees1K-5K
Founded2012

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