Consumer Products|Sales

Cia Hering
Virtual try-on and support

Sizing doubts held back shoppers. Virtual try-ons and a Gemini agent now visualize fit and answer queries, lifting conversion 2.6x.

PublishedJan 25, 2026|2 weeks ago

Key results

Session Time Increase
145%

Result highlights

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The story

One of Brazil's largest fashion retailers, with over 145 years of history and operations across physical and digital channels within a major Latin American fashion group.

Online shoppers frequently hesitated to purchase due to uncertainty about sizing, fabric, and fit, lacking the guidance of a store associate. This...

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Quotes

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The company

Clothing manufacturer and lifestyle fashion retailer with a large franchise network.

IndustryConsumer Products
LocationBlumenau, SC, Brazil
Employees5K-10K
Founded1880

Scope & timeline

  • 2.6x conversion increase for Try On users

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