Shoppers defaulted to processed food. AI now tracks pantry inventory to suggest recipes, boosting scratch cooking by 58%.
A UK-based app serves over half a million customers, helping them plan meals and shop for ingredients across thousands of supermarket products.
The grocery selection process was time-consuming and overwhelming, often causing users to default to ultra-processed convenience foods instead of...
“We realized that convenience food was shaping poor health outcomes, but cooking at home was just too hard for many people. We wanted to build an AI-driven experience that made healthy choices as easy as unhealthy ones.”
Meal planning and grocery shopping app integrated with major supermarkets.
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