Travel & Tourism|Product Engineering

Adara
Travel marketing analytics

Deploying models for 600M daily events took two weeks. Engineers now launch updates in three days using Vertex AI.

PublishedSep 27, 2025|4 months ago

The story

A travel data intelligence company processes 400-600 million daily events to provide marketing insights for airlines, hotels, and tourism boards.

Deploying new AI models previously took two weeks, creating a bottleneck that hindered rapid adaptation to industry trends. The sheer volume of data...

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The company

Travel intent data and predictive intelligence platform for marketers.

IndustryTravel & Tourism
LocationPalo Alto, CA, USA
Employees51-250
Founded2009

Scope & timeline

  • Model deployment cut from 2 weeks to 2-3 days

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