Shoppers searching unavailable brands hit dead ends. AI now surfaces relevant alternatives, cutting null results from 5% to near zero.
Australia and New Zealand's leading fashion and lifestyle platform serves two million active customers with over 20 million monthly visits.
Growing data volumes caused query times to lag for minutes, while a rigid search experience often returned zero results for unavailable brands or...
“Our existing solutions just weren't keeping up with the volume of data that we had. That was the catalyst for us to start looking for new platforms, and explore new ways of working.”
Online fashion and lifestyle retailer for clothing, footwear, and beauty products.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Accelerated THE ICONIC's migration to Google Cloud and helped build foundational data systems.
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