Scaling required hours of lighting and makeup per video. Digital avatars now deliver multilingual lessons directly from scripts.
A digital marketing education brand teaches over one million students across global platforms like Udemy and Coursera through extensive video coursework.
Scaling content required the founder to be constantly on camera, necessitating time-consuming setup for lights, hair, and makeup for every video....
“Before HeyGen, producing professional-looking videos was a lengthy, complex process. From scripting and recording to editing and post-production, it could take hours if not days to get things just right.”
Digital marketing education platform offering online courses and certifications.
AI video generation platform for business messaging, marketing, and localization.
Related implementations across industries and use cases
Filming 60-hour courses took three months. By driving digital twins with scripts, the founder now generates them in two weeks.
Filming took days of retakes. She replaced cameras with AI avatars, generating multilingual courses directly from text scripts.
Generic voices and lag broke immersion. Cloned AI personas now power real-time roleplay, cutting voice costs by 40%.
Filming 60-hour courses took three months. By driving digital twins with scripts, the founder now generates them in two weeks.
Hours of lighting and setup held back output. She replaced the physical studio with a digital twin to generate video from a phone.
Students navigated 28 portals and 70,000 sites. A single AI hub now instantly surfaces answers, lifting self-service rates 87%.
Manual validation slowed payroll cycles. AI now automates the checks, freeing HR to support the campus community.
Manual ad production took months. Now, teams use AI to predict performance and generate creative in just 5 days.
Producers manually matched timestamps. Now, teams edit transcripts directly, and AI generates social clips without video skills.