Generic lists buried clips. AI now adapts feeds to real-time habits, boosting watch time by 80% and viewers by 88%.
A media conglomerate in India operates an OTT platform and broadcast network featuring over 7,000 hours of content across multiple regional languages.
Users struggled to discover relevant content within the massive library, creating a barrier to engagement for the platform's new short-video feature....
“The digital video ecosystem has always struggled with the 'problem of plenty'. Content discoverability is one of the major hurdles in engagement and retention of viewers. This made us go back to the drawing board to find a solution to this problem. That is how Clips was incubated. It provides an additional entry point for our viewers to discover content recommendations based on their viewing preferences, which are a function of a host of data points that are accumulated across the spectrum.”
Content production, syndication, and digital streaming company for Indian entertainment.
Cloud computing platform and on-demand infrastructure services.
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