AI case study

PanasonicMarket research simulation

Sifting 100k weekly logs took months. Now, AI personas simulate customer dialogue to test hypotheses in days for negligible cost.

Published|3 weeks ago

Key results

Cost Per Research Run
~¥10s
vs millions of yen

Result highlights

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The story

Context

The Japanese marketing arm of a global consumer electronics manufacturer receives over 100,000 customer feedback records weekly, containing critical insights on usage and values.

Challenge

Most feedback arrived as unstructured free text, requiring analysts to spend up to three months and millions of yen manually sifting through logs to...

Solution
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Quotes

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The company

Consumer electronics, automotive batteries, and industrial automation solutions.

IndustryTechnology
LocationNewark, NJ, USA
Employees100K+
Founded1918

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

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