AI case study

LastPassMarketing audience targeting

Disjointed workflows across six systems wasted spend. Unifying signals enabled instant suppression and precise targeting.

Published|1 month ago

Key results

Paid Social CPA Reduction
66%
Trial CPA Reduction
50%
High-Value CPC Reduction
17%

Result highlights

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The story

Context

A global leader in identity and password management serving millions of users and over 100,000 businesses worldwide.

Challenge

Disjointed workflows across six siloed systems limited campaign insights and prevented scalable digital activation. Marketing teams struggled to...

Solution
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Scope & timeline

  • Key use cases activated within 6 months

Quotes

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The company

LastPass logo

LastPass

lastpass.com

Password manager and identity management platform for businesses and individuals.

IndustrySoftware & Platforms
LocationBoston, MA, USA
Employees251-1K
Founded2008

The AI provider

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

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