AI case study

KayanaCustomer segmentation

Data was trapped in telecom and utility silos. AI now targets 200+ micro-segments, driving 2-3x higher conversion rates.

Published|2 months ago

Key results

Conversion Uplift
2-3x
Lead Acquisition Uplift
2x

Result highlights

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The story

Context

A coalition of the Philippines' leading conglomerates spanning telecommunications, utilities, and healthcare sought to leverage their combined data footprint for digital transformation.

Challenge

Diverse business units operated in data silos, making it impossible to generate cross-industry insights or deliver personalized experiences. They...

Solution
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The company

Kayana logo

Kayana

kayana.ph

Data-driven digital platform and ecosystem for the MVP Group in the Philippines.

IndustrySoftware & Platforms
LocationMakati City, Metro Manila, Philippines
Employees51-250
Founded2024

The implementation partner

Bain & Company logo

Bain & Company

bain.com
IndustryFinancial Services
LocationBoston, MA, USA
Employees10K-50K
Founded1973

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