Key results
The company
United Football League
theufl.comProfessional spring football league and sports entertainment organization.
Result highlights
- Data formatting cut from hours to seconds
- Projected 233k AI conversations per season
The story
A professional spring football league with eight teams and 540,000 seasonal attendees relies on just 20 representatives to manage sales and service operations.
This small team faced 200,000 annual inquiries, becoming overwhelmed by repetitive questions about tickets and parking during the high-pressure 30-minute window before kickoff. Manual processes prevented staff from tracking service trends or focusing on revenue-generating relationship building.
The league utilized low-code tools to launch an AI agent within 60 days, embedding it into their mobile application to deflect routine volume. The solution uses retrieval-augmented generation to synthesize answers from unstructured knowledge articles while escalating complex queries to human agents with full context. Interaction data is automatically aggregated in Service Cloud, allowing staff to identify and act on operational trends like stadium access bottlenecks.
Scope & timeline
- AI agent deployed in 60 days
Quotes
“The most important thing for the UFL is getting as many people to experience our product as possible. Our reps are critical to that. Answering questions, like ‘How do I download a ticket?’ or ‘How do I buy a parking pass?’ takes them away from the work that drives the league’s long-term success.”
Implementation partner
Uptima
uptima.comCollaborated with the UFL to develop a custom AI agent for football operations data analysis.