Toyota Northern California Dealers AssociationInteractive marketing campaign

A regional dealer association representing a top global automaker sought to deepen engagement with sports fans beyond traditional media spots.

Standard advertising channels like TV and social media offered only passive consumption with engagement windows lasting mere seconds. The organization needed to shift from one-way broadcasting to active participation to capture qualified leads effectively.

The team deployed a voice-driven trivia game on a dedicated microsite, using ElevenLabs Agents to power a conversational digital persona of a star quarterback. Real-time webhooks synchronize AI voice outputs with filmed animations to ensure visual consistency during interactions. A custom knowledge base enforces brand safety guidelines while guiding users toward a contest entry flow.