AI case study

TaboolaAd content moderation

Teams reviewed thousands of ads image-by-image. Gemini now automates compliance checks, cutting moderation costs by 75%.

Published|1 month ago

Key results

Cost Reduction
75%
Automation Rate
100%
vs manual image-by-image process

Result highlights

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The story

Context

A global ad tech platform supporting over 9,000 digital properties, powering native ads and real-time content optimization for publishers and advertisers.

Challenge

Scaling operations created bottlenecks in compliance, where teams manually reviewed tens of thousands of creatives image-by-image. Reliance on manual...

Solution
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Scope & timeline

  • 600+ sales staff using Gemini
  • 90% employee adoption of AI tools

Quotes

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The company

Native advertising and content discovery platform for the open web.

IndustryMedia
LocationNew York, NY, USA
Employees1K-5K
Founded2007

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

The implementation partner

IndustrySoftware & Platforms
LocationSanta Clara, CA, USA
Employees251-1K
Founded2011

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