AI case study

SazeracSales training

Static voice-over decks required manual re-recording. Now, trainers edit text to generate AI videos, keeping dispersed sales teams aligned.

Published|2 years ago

Key results

Engagement Increase
200%
Distributors Trained
20+

Result highlights

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The story

Context

A regional sales team operating across five states experienced rapid expansion that made in-person coaching unsustainable for its dispersed workforce.

Challenge

Trainers relied on voice-over PowerPoints to reach remote employees, but this manual process was time-consuming to record and difficult to update...

Solution
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Scope & timeline

  • 50+ sales colleagues trained on-demand

Quotes

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The company

Global producer and distributor of distilled spirits and alcoholic beverage brands.

IndustryConsumer Products
LocationLouisville, KY, USA
Employees1K-5K
Founded1850

The AI provider

AI video generation platform using synthetic avatars and text-to-speech.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees251-1K
Founded2017

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