Key results
The company
RTA Fleet Management
rtafleet.comFleet management software and consulting for maintenance and asset optimization.
Result highlights
- Prior year new revenue matched in 6 months
- New deal close rate increased from 19% to 35%
- Forecast variance reduced to within 5%
The story
A fleet management software provider pursuing an aggressive strategy to double revenue in three years with a long-term goal of $100M ARR.
Inconsistent representative performance and a lack of standardized processes created significant blind spots in the pipeline. Leadership could not accurately forecast revenue or intervene effectively to save at-risk deals before they were lost.
The company adopted Gong Revenue AI OS to anchor its sales strategy, utilizing Deal Boards for real-time visibility into pipeline health. Managers implemented AI-driven scorecards and call snippets to standardize coaching and scale successful talk tracks across the team. Additionally, specific insights from lost deals are captured to align product development with market demands.
Quotes
“We upgraded to Gong Forecast this year and now my forecasting is eerily accurate, usually within 5%. It helped set expectations for the executive team and was part of the formula that helped us generate more new revenue in the first six months of 2025 than in all of 2024.”