Key results
The company
RMIT University
rmit.edu.auPublic research university specializing in technology, design, and enterprise.
Result highlights
- 23% enrollment conversion via personalized banners
The story
A global university serving more than 90,000 students from 190 countries with campuses in Australia, Vietnam, and Spain.
Student journeys span years from Year 10 to final enrollment, creating complex paths across offline open days and digital channels. Legacy systems and siloed data prevented end-to-end visibility, making it impossible to deliver the personalized experiences needed to compete for applicants.
The university implemented a unified data foundation in 15 weeks to track prospect journeys and integrate online and offline interactions. Teams use natural language AI agents to query data and machine learning models to score enrollment propensity for targeted segmentation. These insights drive personalized content across email, social media, and website banners.
Quotes
“Adobe has helped us connect the dots across every stage of the student journey, from initial discovery through to enrollment, allowing for end-to-end reporting.”