Pharmaceuticals & Biotech|Marketing|Reduce Costs

mediMarketing content translation

Agencies slowed localization for 90 markets. Now, AI drafts marketing copy, and native speakers verify clinical precision.

Jan 5, 2026|1 month ago

Key results

Annual Agency Savings
High 5-figures

The company

Manufacturer of medical compression garments, bandages, and orthopedic orthoses.

IndustryPharmaceuticals & Biotech
LocationBayreuth, BY, Germany
Employees1K-5K
Founded1951

Result highlights

  • Projected high 5-figure annual agency savings
  • Translation quality matching or exceeding human agencies

The story

A medical device manufacturer active in over 90 markets worldwide, handling sensitive intellectual property and strict regulatory compliance requirements.

Relying exclusively on external agencies for global localization was significantly time-consuming and costly. Because the organization provides medical advice, any automated alternative required native-speaker precision to handle specialist terminology without compromising data security.

The company deployed DeepL for marketing collateral and product descriptions after validating quality through blind tests against human agencies. Native speakers review all machine-generated outputs to ensure clinical accuracy, maintaining a human-in-the-loop workflow. The implementation leverages existing security protocols to protect sensitive internal data like patents during the translation process.

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