Key results
The company
Higgsfield
higgsfield.aiGenerative AI platform for video content creation and character animation.
Result highlights
- ~4M daily videos generated via AI
- 150% increase in video share velocity
- ~3x higher cognitive capture
- 1-2 attempts for usable video vs 5-6
The story
A generative media platform enabling creators to produce roughly 4 million videos per day for social channels like TikTok and Reels.
Users typically describe creative feelings rather than the technical camera instructions and timing rules required by video models. This gap between abstract intent and structural requirements made it difficult to produce content that adhered to the invisible rules of viral performance.
The platform built a logic layer using GPT-4.1 and GPT-5 to translate product links and simple prompts into technical video plans. The system analyzes social trends to create continuously updated viral presets, routing deterministic tasks to smaller models while reserving complex reasoning for GPT-5. Sora 2 renders the final video content based on these structured instructions, applying specific camera motion and pacing rules automatically.
Scope & timeline
- >20% adoption of Click-to-Ad feature
Quotes
“Users rarely describe what a model actually needs. They describe what they want to feel. Our job is to translate that intent into something a video model can execute, using OpenAI models to turn goals into technical instructions.”