AI case study

DentsuMarketing content creation

Marketers stuck in PowerPoint created brand disparity. Locked templates now enable global self-service, cutting time to market by 70%.

Published|8 months ago

Key results

Saved Per Asset
1-1.5 hours

Result highlights

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The story

Context

A 120-year-old marketing and technology company with 68,000 employees serving 11,000 clients, including most of the world's top 100 advertisers.

Challenge

After consolidating 160 brands into six, the organization struggled with brand disparity across its global workforce. Marketers working in PowerPoint...

Solution
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Scope & timeline

  • Rollout to 68,000 employees underway

Quotes

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The company

Global advertising, media, and digital experience transformation agency network.

IndustryMedia
LocationTokyo, Japan
Employees10K-50K
Founded1901

The AI provider

Creative, marketing, and document management software for individuals and enterprises.

IndustrySoftware & Platforms
LocationSan Jose, CA, USA
Employees10K-50K
Founded1982

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