Key results
The company
Crystal Ninja
crystalninja.comRhinestone embellishment tools, supplies, and custom crystal art services.
Result highlights
- $5k-$10k studio cost avoidance per video
- Course editing time cut from days to <1 hour
The story
An online education business for crystal artistry led by an instructor with over 20 years of experience teaching complex design techniques.
Producing video courses required filming late at night to avoid warehouse noise, while professional studio costs of up to $10,000 per video were unsustainable for the required volume. The founder struggled to simultaneously perform delicate manual work and deliver perfect verbal explanations, leading to exhaustion and production bottlenecks.
The business adopted a split-workflow approach using a custom HeyGen digital avatar to separate manual demonstrations from on-camera instruction. The founder films intricate hand-work separately, then overlays her digital twin to deliver the lecture content without requiring a physical studio setup. This system allows for rapid script-based editing and eliminates the need for simultaneous manual performance and verbal explanation.
Quotes
“It always had to be super late at night. The house is finally quiet, it’s 11 pm, I’ve been working all day, and now I have to bring the energy.”