Media|Marketing|Reduce Costs

cacaFlyMarketing content generation

Production costs ate into media budgets. AI avatars now replace expensive celebrity shoots, lifting engagement by 11%.

Dec 11, 2025|1 month ago

Key results

Engagement Uplift
11%

The company

Digital marketing agency and media reseller specializing in social media advertising.

IndustryMedia
LocationTaipei, Taiwan
Employees51-250
Founded2009

Result highlights

  • 11% higher engagement vs celebrity endorsers

The story

Taiwan's leading digital and social marketing agency manages extensive advertising ecosystems and integrates real-time data from major platforms.

Traditional creative production was resource-intensive and costly, requiring significant budget for material creation rather than media spend. Additionally, fragmented data governance caused high processing costs due to inefficient read-write cycles across external systems.

The agency consolidated marketing data into BigQuery to run AI applications directly where data resides, eliminating costly external processing cycles. A custom platform built on Vertex AI translates vague user prompts into complex model instructions for automated content generation. The system orchestrates Gemini, Imagen, and Veo to create multimodal assets including text, images, and video from a unified interface.

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